CASA DECOR 2026 has once again positioned itself as one of the leading showcases for design, architecture, and interior design in Spain.
La Paloma Cerámicas took part in a session where industry professionals explored the role of brick beyond its structural function: as an expressive, sensory, and contemporary resource.
Through presentations, real case studies, and a round table discussion, one idea became clear: brick is no longer just tradition, it is an active tool in today’s design.
An introduction through material: touch, understand, project
The session began with a presentation by Miguel García, Commercial Director at La Paloma, who introduced the company’s portfolio, focusing on two key aspects: product and construction systems.
One of the most notable moments was the presentation of the Jerusalem brick, which attendees were able to physically touch. This seemingly simple action reinforced an important concept: architecture is also understood through tactile experience.
The approach was not purely technical. It aimed to demonstrate how material influences spatial perception and opens up new design possibilities.
From concept to experience: UDIT and the return to the essential
The conceptual perspective was presented by Rocío Sancho, Director of Interior Departments at UDIT, who showcased a project developed together with interior design students.
The starting point was clear: to move away from technology and reconnect with what is essential. The space aimed to “bring the primitive into a contemporary environment,” using natural elements such as La Paloma’s ceramic lattice.
This choice made it possible to work with contrasts of light and shadow, creating a sensory experience beyond the visual. The result was not just an academic exercise, but a reflection on the future direction of interior design.
Applied architecture: from concept to real use of space
The practical perspective was provided by Ricardo Fernández, Founder and Partner at DIIR, who presented various projects developed using La Paloma materials, ranging from cultural spaces to hospitality.
Among them:
- Library in Los Molinos
- Tontón Restaurant in Madrid
- DIIR studio offices
However, the central focus was his intervention at CASA DECOR 2026: the exhibition’s public restrooms.
Far from being a secondary space, it was conceived as an architectural journey. A narrow space resolved through:
- Five differentiated scenarios
- Varied geometries
- Intensive work with light and color
The conceptual reference was the Therme Vals, reinterpreted in a contemporary way. The final design decision, the use of Hiperladrillo Negro tiles, responded to the need to unify the space and guide visitors through it.
Round table: brick in contemporary architecture
The session concluded with a round table focused on a key question:
How has brick evolved from a traditional material into a contemporary resource?
The answers reflected different perspectives:
- Óscar Atassi, from abpoam arquitectura, highlighted the importance of finding a “living” material that connects with its environment. In his case, the Rústico Atienza model allowed the integration of architecture and local context in a healthcare center in Illescas.
- Alejandro García, architect at Cano y Escario, emphasized brick’s ability to work with complex geometries, such as curves, integrating it both indoors and outdoors.
Miguel Muñoz, interior designer, pointed out its versatility: depending on the format, finish, or application, brick can fulfill different functions within the same project.
Beyond the material: a design tool
CASA DECOR 2026 leaves a clear takeaway: brick has evolved.
It is no longer limited to construction. It defines spaces, creates experiences, and adds identity.
Its value lies in its ability to adapt:
- Conceptually
- Technically
- Sensory
And above all, in its role as a link between tradition and contemporaneity in today’s architecture.
